Privacy Policy

Who we are

Exhale Perfumes (“Exhale”, “we”, “us”) operates the Exhale website and online store for luxury perfumes, eau de parfum, oud, attar, and related fragrance products. Our registered contact is in Karachi, Pakistan. This privacy policy applies to visitors, account holders, and customers who browse or buy perfume online through our platform.

Information we collect

Depending on how you use our site, we may process:

• Account & profile data: name, email address, phone number, and optional details you add when you register to shop luxury fragrances or manage orders.
• Order & checkout data: shipping and billing addresses, order contents (perfume SKUs, quantities), delivery notes, and communications about your purchase.
• Payment information: payments are processed by our payment partner (e.g. Safepay). We do not store full card numbers on Exhale servers; we may receive payment status, transaction references, and metadata needed to confirm your fragrance order.
• Technical & usage data: IP address, browser type, device information, pages viewed (e.g. product collections, perfume detail pages), and approximate timestamps — useful for security, analytics, and improving our digital shopping experience.
• Marketing preferences: if you opt in, your email for newsletters, launch announcements, and promotions about new perfumes, limited editions, and sales.

How we use your information

We use personal data to:

• Process, fulfil, and ship online perfume and fragrance orders.
• Authenticate your account and secure access to order history and wishlists.
• Provide customer support for product, delivery, and payment questions.
• Send transactional emails (order confirmation, shipping updates, password resets).
• Detect fraud, abuse, and technical issues across our ecommerce platform.
• Measure site performance and marketing effectiveness (e.g. which luxury perfume categories drive engagement), including through cookies and similar technologies where allowed.
• Send promotional content when you have consented or where permitted by law.

Cookies & similar technologies

We use cookies and related tools to keep you signed in, remember cart contents, analyse traffic to our perfume store, and support digital marketing measurement (such as conversion tracking for ad campaigns). You can control cookies through your browser settings; blocking essential cookies may limit checkout or account features.

Legal bases (summary)

Where applicable, we rely on contract (to fulfil your order), legitimate interests (security, analytics, service improvement), consent (marketing emails, non-essential cookies), and legal obligation (tax, accounting, or regulatory requests).

Sharing with third parties

We may share data with:

• Logistics partners to deliver your luxury perfume order.
• Payment providers to authorise and settle transactions securely.
• Cloud hosting, email, and analytics vendors who process data on our behalf under confidentiality and security terms.

We do not sell your personal information to data brokers.

Data retention

We retain order and accounting records as required for business and tax compliance. Marketing data is kept until you unsubscribe or withdraw consent. Account data may be deleted or anonymised when no longer needed, subject to legal retention requirements.

Security

We implement reasonable technical and organisational measures to protect customer data related to perfume ecommerce — including encrypted connections (HTTPS), access controls, and secure handling of credentials. No method of transmission over the internet is 100% secure; we encourage strong passwords and caution when using shared devices.

Your rights

Depending on your location, you may have rights to access, correct, delete, or restrict processing of your personal data, and to object to certain processing or to data portability. To exercise rights or ask questions about your luxury fragrance purchase data, email contact@exhale.com. We may verify your identity before fulfilling sensitive requests.

Children

Our services are directed at adults who purchase perfumes and fragrances. We do not knowingly collect personal information from children below the minimum age for digital consent in your jurisdiction. If you believe a child has provided data to us, please contact us so we can delete it.

International transfers

Our infrastructure or subprocessors may be located outside Pakistan. Where data is transferred internationally, we take steps consistent with applicable law to safeguard your information.

Changes to this policy

We may update this privacy policy to reflect new perfume products, payment flows, marketing tools, or legal requirements. The “Last updated” date below will change; for material updates we may notify you by email or a prominent notice on our site.

Contact

Privacy questions or data requests: contact@exhale.com · +92 300 1234567 · Exhale Perfumes, Karachi, Pakistan.

Last updated: April 2026